I architected and implemented CDP use cases using Tealium iQ, AudienceStream, and EventStream for audience segmentation and real-time activation across web, email, and social channels. I also configured server-side tracking and integrated platforms like Facebook, TikTok, and Google Ads, helping marketing and advertising teams orchestrate and activate segmented audiences for personalized marketing efforts. This collaboration helped achieve increased ROI and improved customer engagement across omni-channel strategies.