Curly hair deserves the same level of care as any other hair type, but finding products that work AND align with clean beauty principles can feel overwhelming. So, what does clean haircare actually mean? Clean haircare (also known as clean beauty) is a term used to describe products that are non-toxic and made with natural ingredients, often marketed as environmentally friendly, cruelty-free, and sustainable. The focus is on being honest and intentional about ingredients—not claiming to be "chemical-free" (because let's face it, not all chemicals are bad), but avoiding the harsh, drying stuff that can damage your curls over time.