What I've discovered through years of curl experimentation is that while you can absolutely create amazing curls on a tight £30 budget (because not everyone can afford £30 per product), some higher-end products are worth their price when you break down the cost per use. Take Curlsmith products, for example – investing in their jumbo sizes means you're actually saving money since they last at least three months, and for me, they last 4-6 months. That £30 product suddenly becomes about £5 per month, which means you are actually getting more for what you pay for.