Be unreasonable. When you do something unexpected, when you do something that makes others question your sanity, that’s when you could be onto something exciting. That was the premise behind the brand design direction for Quarrelsome Coffee. We had our work cut out for us with a name as controversial as "Quarrelsome," so we counter-balanced those emotions with brighter colors and playful illustrations to signal that it wasn't to be taken seriously. The responsive website was built on Shopify.