Promotional mailers for photographers are a thing. It’s what makes the first impression with Creative Directors and art buyers, so they have to be interesting to get their attention. Each mailer we designed has something unique about them—either a folding technique or a cover that also serves as a seal so there’s no need for an envelope. Every detail is considered and designed—the paper thickness and opacity, how it opens, how it seals shut for the mail, how to accommodate a personal note, and even what color the staples should be. There’s a lot of communication between us, the printer and the post office to make sure our ideas are achievable and regulation-friendly.