Itáu Social - Banking App/Desktop

Laura Mafra Fantini

About the project

My Itaú project was focused on creating an intuitive, user-centered interface for a banking application. This project, which served as my final capstone at EBAC, involved weeks of extensive research to understand user needs and industry standards in the financial sector. I began by conducting market research and user interviews to uncover pain points and expectations for a modern banking app.
From these insights, I developed personas, mapped user journeys, and designed wireframes to address common challenges such as ease of navigation and accessibility of information. I moved from low-fidelity to high-fidelity prototyping, refining each iteration to enhance usability and visual appeal. The final design delivered a clean, modern interface aligned with Itaú’s brand, focusing on functionality, ease of access, and an overall seamless experience.
This project strengthened my skills in user research, interface design, and prototyping, as well as my ability to create impactful design solutions for commercial applications. The result was a cohesive, user-friendly app design that simplifies and enhances the banking experience for users.

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Posted Nov 4, 2024

I developed a UI/UX design for Itaú, focusing on a user-friendly, modern interface for banking needs. The project included extensive research, wireframing, and

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