DoeVida is a blood donation app designed to increase awareness and accessibility for blood donors. In this project, I led user research, created personas, and mapped the user journey to ensure a user-centered approach. The app’s design focuses on ease of use, helping donors quickly locate donation centers, schedule appointments, and track their donation history.

As part of the project, I developed low- and high-fidelity wireframes, refining the visual interface to make it engaging and intuitive. The project’s final design includes a clean, modern interface that promotes accessibility, aiming to encourage regular donations and streamline the donor experience. This project involved extensive collaboration, creativity, and problem-solving to address the unique challenges of engaging and motivating users in the healthcare and social impact space. DoeVida stands as an example of my dedication to creating meaningful, impactful design solutions.