Freshly Dropped is an innovative application designed to connect users with local food vendors offering fresh, high-quality produce. My role in this project involved creating a user-friendly interface that simplifies the process of discovering and purchasing food directly from vendors.

I began with comprehensive user research to understand the needs and preferences of both consumers and vendors. This informed the creation of detailed personas and user journey maps to identify key interactions and pain points within the app. I focused on providing a seamless experience that allows users to easily browse products, view vendor profiles, and place orders.

Throughout the design process, I created low-fidelity wireframes to establish the app's layout and flow, followed by high-fidelity prototypes that emphasized visual appeal and usability. The final design features a clean, engaging interface with intuitive navigation, enabling users to explore and support local businesses effortlessly.

By integrating features such as real-time inventory updates and user reviews, Freshly Dropped fosters a community-oriented platform that prioritizes fresh produce while supporting local vendors. This project highlighted my ability to leverage user-centered design principles to create meaningful solutions that address specific market needs.