Instagram Rebrand & Food Reels for Pizzeria Venezia
Xheni Trebicka
Pizzeria Venezia – Instagram Rebrand & Food Reels for an Italian Restaurant
THE CHALLENGE
Pizzeria Venezia has served authentic Italian food in Essen since 2001. Their Instagram didn't show it: a storefront photo as the profile picture, mostly holiday greetings, and very little of the food itself. 317 followers, and no reason to order.
WHAT WE DID
✦ New visual identity: the Venezia logo as profile picture and a consistent green, white, and red look
✦ Food-first content: close-up Reels of pizza and pasta that make people hungry
✦ A branded footer on every post: "Jetzt bestellen!" with the phone number and "Seit 2001 – Das Original", so every post is also an order button
✦ Highlights reorganized like a menu: Pizza, Menükarte, Pasta, Angebote, Salate
✦ All content in German for the local Essen audience
THE RESULT
✦ 317 → 534 followers (+68%)
✦ 91 → 206 posts
✦ A recognizable brand feed where every post drives phone orders
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Posted Nov 1, 2026
From holiday greetings to food that sells: rebranded Pizzeria Venezia's Instagram with Reels and a clear order CTA, growing followers by 68%.
