Social Media Rebranding for Wealth Coach
Xheni Trebicka
Boujee Boss Lady – Instagram & Facebook Rebrand for a Wealth Coach
THE CHALLENGE
Deanna LaRue is a CFP® in Atlanta who helps ambitious women build wealth. Her social presence didn't show it: Instagram read like a lifestyle page ("Self-made millionaire… SHINE unapologetically"), and her Facebook page had 0 followers and was listed as "Fashion Model".
WHAT WE DID
✦ Repositioned the brand around one message: "Money moves for ambitious women. Earn more. Keep more. Build wealth."
✦ Rewrote the Instagram bio with clear credentials (CFP® | Atlanta) and a "Start here" call to action
✦ Created a consistent visual identity: elegant serif typography with pink, magenta and black, so every post looks like the same brand
✦ Organized Highlights into Articles, Wealth Series and Guides
✦ Rebuilt Facebook from zero: "Coach" category, new bio and a branded cover for her "She Masters Money" event
✦ Content for the event campaign: sponsors, ticket promotion and educational money posts
THE RESULT
✦ Instagram: 4,071 → 5,281 followers (+30%) and 137 → 639 posts
✦ Facebook: 0 → 222 followers
✦ Both accounts verified ✓
✦ A clear, trustworthy brand that now promotes her events and services
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Posted Nov 1, 2026
From lifestyle page to wealth brand: repositioned a CFP® coach on Instagram and Facebook, growing to 5,281 IG followers and two verified accounts.
