Plakatwand – AI Event App Launch Campaign

Plakatwand – Launch Campaign & Social Content for an AI Event App (Berlin)

THE CHALLENGE

Plakatwand had a smart idea: snap a photo of any event poster, and AI turns it into a shareable event. But a new app in Berlin's crowded event scene needed to explain itself in seconds and get people to download it.

MY APPROACH

I built a 7-slide Instagram launch carousel that tells a story instead of listing features:

✦ Hook with a relatable problem: "You see an event, say you'll go… and forget it a week later."

✦ Show the solution through real app screens in phone mockups

✦ Break the AI feature into 4 simple steps, from poster to event

✦ Close with a clear, free download CTA

Every slide follows one visual system (black, neon yellow, editorial serif) so the brand is recognizable at a glance. All copy is written in German for a local Berlin audience.

THE RESULT

✦ 0 → 57 posts

✦ 3 → 489 followers

✦ Verified account ✓

✦ A consistent, bilingual brand presence that now drives people to download the app

From 0 posts and 3 followers to a verified account with 489 followers: Instagram launch and growth for Plakatwand, a Berlin app for local events.