Die Schwestern Pflege – Instagram Growth
Xheni Trebicka
Die Schwestern Pflege – Instagram Growth & Recruiting for a Care Service
THE CHALLENGE
Die Schwestern Pflege is an outpatient care service in Essen, founded by two sisters. Care is built on trust, and in Germany's nursing shortage, finding staff is as hard as finding clients. Their Instagram had 9 posts, 237 followers and a bio that read like a list of contact details.
WHAT WE DID
✦ Rewrote the bio around values: "Humanity, closeness & trust in everyday life" with one clear call to action
✦ Put the founders at the center: real photos and Reels of the sisters and their team, because people trust faces, not logos
✦ Recruiting campaign "Werde Teil unseres Teams": clear benefits (nice team, flexible hours, fair pay, extras) and open roles
✦ Shared their story, including their feature in the WAZ newspaper
✦ Organized Highlights: Services, Care Tips, Current News, Team
✦ One consistent pink-and-turquoise visual identity, all content in German
THE RESULT
✦ 237 → 1,145 followers (+383%)
✦ 9 → 195 posts
✦ A trusted local brand that attracts both clients and new care staff
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Posted Jan 11, 2026
From 9 posts to a trusted local brand: Instagram strategy and recruiting content for a care service in Essen, growing followers from 237 to 1,145.
