social media management + publishing
Julianna Woodland
Social Media Management & Publishing
I managed end-to-end publishing systems for consumer and Web3 brands, ensuring consistent, on-brand content that aligned with growth campaigns. My role blends content calendar management, creator oversight, and hands-on publishing across TikTok, Instagram, X, Youtube, other other channels.
Examples from my work:
Primitives.xyz (Web3/NFT Platform & Community)
Built community-facing assets and managed launch publishing across socials.
Translated Web3 concepts into approachable visuals and copy for digital platforms.
primitives.xyz
series highlight - how would x artist use the platform? highlighted how different artists would collect on primitives - showing them collecting art in their style
series example highlighting art on platform
community engagement posts
UGC / face of the brand style - 3 reasons why framework is a repeatable winner for any brand
Blue Bird Detergent (eco-friendly laundry swap)
Managed end-to-end social media publishing across Instagram and TikTok.
Built and maintained content calendars to ensure consistent, on-brand posting cadence.
Designed reusable Canva brand templates for posts, stories, and ads to streamline internal workflows.
Oversaw captions, hashtag strategy, and performance tracking to optimize engagement.
Produced and curated branded graphics and creator-driven visuals to highlight eco-friendly positioning and lifestyle fit.
Blue Bird Detergent Feed
Zumi Games → Zumi Chat (Gamified AI Chat App)
Oversaw TikTok + IG content publishing during multiple product pivots.
Managed creator submissions, edited UGC, and aligned all posts with the evolving brand voice.
Drove awareness during Product Hunt launch, contributing to approximately $17,000+ EMV across channels.
Currently assisting on marketing iOS launch
Zumi Games
all assets created by creativesbyjulianna
Fleur (women's supplement brand + community)
Managed Instagram publishing with a focus on lifestyle-driven storytelling and consistent posting cadence.
Designed and deployed branded templates for posts, stories, and event promotions to maintain cohesive visual identity.
Oversaw content creation for community events, capturing photo/video assets and turning them into high-performing social content.
Curated and scheduled both brand graphics and event-driven UGC to engage Fleur’s local and digital community.
Supported performance tracking and engagement optimization to strengthen brand presence and community connection.
left feed = fleur right feed = tomas remedies
community event capture
bouquet building with fleur
community events content capture
community events content capture
Toms Remedies (supplements and wellness brand)
Managed Instagram publishing to showcase Toms Remedies’ natural product line through consistent, brand-aligned storytelling.
Built and maintained content calendars to ensure steady posting cadence and alignment with seasonal wellness trends.
Designed and deployed branded Canva templates for posts and stories, streamlining internal workflows.
Oversaw captions, hashtags, and engagement strategy to strengthen community connection and visibility.
Curated a mix of branded graphics and UGC-style content to highlight the brand’s wellness positioning and consumer lifestyle integration.
Seasonal and sales/promo posts as needed
monthly strategy example
monthly strategy example
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Posted Apr 24, 2025
✅ social media management ✅ instagram reels , posts , carousels , stories ✅ social media scheduling + publishing
