I spearheaded a complete brand image overhaul and digital strategy for Beyond Brainwaves, a new channel focused on mental health and learning. My work encompassed:

Graphic Design: Designed a distinctive logo, engaging thumbnails, and an eye-catching banner to establish a strong visual identity.

Video Editing: Edited video content, including shorts, to ensure a professional and engaging presentation.

SEO Optimization: Crafted SEO-optimized descriptions and tags to enhance discoverability and reach on the platform.

This project involved a strategic blend of creative design, video production, and SEO best practices to build a cohesive and compelling brand presence from the ground up.

For each design within the Beyond Brainwaves project, I follow a structured and collaborative approach to ensure the final product is not only visually appealing but also perfectly aligned with the creator's vision and audience. Here is the breakdown of the steps involved:

Conceptualization and Theme Identification: The first step is to brainstorm and conceptualize ideas based on the creator's theme, audience, and content. During this phase, I work closely with the YouTuber to understand his personality, the core message of his channel, and the aesthetic they want to convey. This phase is crucial because it ensures that the designs will reflect the creator's identity and resonate with their target audience.

Resource Collection: Once the concept is defined, I collect all necessary resources. This includes sourcing images, animations, color palettes, and determining the writing style. I ensure that every element chosen is consistent with the channel’s branding and thematic goals, creating a cohesive look across all designs.

Graphic Design Creation: Using tools such as Adobe Photoshop and Canva, I begin assembling the designs. This phase involves arranging images, adding text overlays, and incorporating visual elements such as logos, graphics, and icons. The goal is to create designs that are not only visually engaging but also reflective of the channel’s identity. This includes attention to composition, color harmony, typography, and ensuring the designs are clear and compelling.

Review and Refinement: After the initial design is complete, I collaborate again with the creator to review the work. This feedback loop is essential to fine-tuning the design and ensuring it fully meets the creator’s expectations. I make adjustments based on their input, refining the details until the design is polished and ready for use.

This structured, collaborative approach ensures that each design is tailored specifically to the creator's vision while also being visually engaging and on-brand. It's a crucial part of building a cohesive and successful brand for the Beyond Brainwaves channel.

For the Beyond Brainwaves channel, I took charge of designing a compelling and visually striking logo that captures the essence of the brand.

Color palette: The logo was crafted using a blue and orange color palette. The blue color evokes the concept of waves, which directly relates to the channel’s name, "Beyond Brainwaves." The vibrant orange was chosen to contrast with the blue, ensuring the logo stands out and grabs attention.

Graphic elements: The design features the letter “B,” which reinforces the brand's identity. I incorporated a pixelized aesthetic, adding a contemporary and energetic feel that resonates with the channel’s modern and engaging content.

For the Beyond Brainwaves channel, I extended the brand’s visual identity to the banner design, ensuring consistency across all elements.

Branding: I continued with the established branding by incorporating key elements from the logo, such as the letter “B,” wave motifs, and the color palette of blue and orange. The banner features these elements prominently to maintain a cohesive brand image.

CTA: I included a compelling call to action to engage viewers and encourage interaction.

Visual style: Additionally, I highlighted the main topics discussed on the channel using a wavy writing style. This stylistic choice enhances the theme of waves, tying back to the channel’s name and creating a visually appealing and thematic design.

For Beyond Brainwaves channel, I designed eye-catching thumbnails that enhance the channel’s visual appeal and engagement.

I used several key elements to create a compelling and effective thumbnail:

Creator’s Image: I started with a picture of the YouTube creator, removing the background to focus on the subject. A white outline was added around the creator to make the image stand out and capture viewers’ attention.

Visual Graphics: I incorporated eye-catching graphic elements to draw viewers in and ensure the thumbnail is visually striking. These elements were designed to complement the branding and aesthetic of the channel.

Textual element: The text on the thumbnail is minimal yet impactful. It adds to the title without repeating it, designed to spark curiosity and encourage viewers to click. The text was carefully placed to maintain readability and visual balance.

Color Scheme: The colors used in the thumbnail are complementary and align with the channel’s overall branding. This consistency helps reinforce the channel’s identity while ensuring that the thumbnail stands out in YouTube’s interface.

Photo Corrections: I performed photo corrections on the creator’s image to enhance its quality and ensure it fits seamlessly with the overall design.

This approach to thumbnail design ensures that each thumbnail is visually appealing, aligns with the channel’s branding, and effectively attracts viewers.

For the Beyond Brainwaves channel, I was deeply involved in video editing to ensure the final product aligned with the creator’s vision and personal style. I utilized Adobe Premiere Pro for the editing process both for shorts and long formats ensuring. a professional result.

Footage Selection: I carefully reviewed and selected the best takes from the raw footage, a process known as "derushing," to ensure the most engaging and relevant content was used.

Quality Enhancement: I improved both the sound and image quality to deliver a polished and professional result.

Stock Footage & Visuals: I sourced and integrated stock footage and B-rolls to visually support and illustrate the creator’s commentary. I also incorporated relevant visual elements to enhance the storytelling.

Editing Techniques: I performed the editing by cutting, arranging, and refining the footage. I added special effects to visual elements, sound effects, and background music to create a dynamic and engaging viewing experience.

Dynamic Elements: The goal was to craft videos with a compelling hook, catchy transitions, and visually interesting elements. The special effects and sound design were employed to make the content pop and maintain viewer interest throughout.

Efficient Footage Selection: Since shorts require concise and impactful content, I carefully selected the best takes (derushing) that delivered the message quickly and clearly.

Quality Enhancement: I enhanced both the sound and image quality to ensure the short videos appeared polished and professional.

Dynamic Editing for Shorts: Given the short-form nature, the editing focused on creating dynamic and highly engaging content from the start. I crafted efficient hooks, applied special effects, and incorporated fast transitions to keep the audience engaged within the first few seconds. The effects were designed to make visual elements pop, while sound effects and music were carefully selected to complement the fast-paced format.

Dynamic Editing for Shorts: Given the short-form nature, the editing focused on creating dynamic and highly engaging content from the start. I crafted efficient hooks, applied special effects, and incorporated fast transitions to keep the audience engaged within the first few seconds. The effects were designed to make visual elements pop, while sound effects and music were carefully selected to complement the fast-paced format.

Efficient Hook & Transitions: The first few seconds of a YouTube Short are crucial, so I focused on creating strong hooks and fast-paced transitions to draw viewers in immediately and keep them watching until the end.

As part of the Beyond Brainwaves project, I was responsible for implementing comprehensive SEO strategies to enhance the channel's visibility and reach on YouTube.

Keyword Research: I conducted thorough keyword research to identify the most relevant and high-performing keywords related to the channel’s niche. This ensured that the content was aligned with what the target audience was actively searching for on YouTube.

Optimized Titles and Descriptions: I crafted SEO-optimized video titles and descriptions designed to increase discoverability. Each title was carefully formulated to include primary keywords while remaining compelling and engaging. The descriptions were written to complement the title, with keyword-rich content that provided more context about the video’s topic while avoiding keyword stuffing. These descriptions also included relevant links and calls to action to engage viewers further.

Tags: I used strategic tags for each video to help YouTube’s algorithm categorize and promote the content to the right audience. These tags were selected based on keyword research and YouTube trends to maximize exposure.

Channel description and paylist: Beyond individual videos, I optimized the channel's overall metadata, including the "About" section and playlists, to reflect the channel’s focus and use relevant keywords. This not only helped with search ranking but also created a more cohesive and professional channel presence.

Thumbnails and User Engagement: I ensured that the thumbnails, titles, and descriptions worked together to improve click-through rates (CTR). By combining strong visuals with SEO tactics, the goal was to increase user engagement and retention on the platform.

Monitoring and Adjusting: I monitored the performance of the videos and made adjustments as needed based on analytics. This included changing tags and thumbnails, experimenting with different title formats, and refining descriptions to continually improve search rankings and visibility.