Solo project done over 11 weeks. Completed at Coderhouse UX/UI bootcamp. The project goal was to redising an existing product. Project´s company was of my choice

Role: Designer and researcher

Industry: medicine and health

Duration: April - June, 2023 (11 weeks)

Tools and platforms: Figma, Notion, Miro, Optimal workshop

I was looking for a product that I personally use and interact with regularly, so I can have a deep understanding of its strengths and weaknesses.

I knew that if I wanted to make real changes, I needed a product with real problems. That was my motivation. Osde allowed me to implement tangible and impactful improvements, without having to modify the entire user experience from scratch.

My goal was not to introduce subjective enhancements based solely on my preferences, but rather to select a product where a real redesign would significantly enhance user usability.

Osde's medical appointment app aims to simplify the time and effort spent choosing a doctor. We have observed that the product does not meet these objectives, which is causing users to associate Osde with a confusing, extensive and difficult to use service.

How could we improve the Osde app so that our CX is more successful based on the number of users actively using the application?

We believe users schedule their medical appointments by phone and not through the app. We will know we're wrong/right when we see the following feedback from the market:

We believe the expected objective (that users can schedule their medical appointment through the application instead of using the phone) will be achieved if people over 60 years of age, with some type of visual or motor limitation, are able to schedule a medical appointment easily. and quickly using accessibility features and exploring comments and reviews from doctors.

The goal here was to to validate (or invalidate) our early assumptions, and build based on what we learn. The research is based on 3 key questions

Does this user exist?

Do they have the needs and obstacles we think they do? AKA: are we solving a real problem?

Would they value a solution for this problem? AKA: How serious/painful is the problem we are solving?

Non-essential, confusing and non-scannable information

Hidden and ambiguous CTAs

Overloaded UI

We managed to make a MVP with an onboarding that gives the user the possibility of changing the font size

We also added a system of comments and reviews about the doctor, so that the user can make an informed decision about who to see.