Krea is an app that works as an e-commerce for furniture and decoration, allowing users to buy unique and original products from the comfort of their home.

This work was part of my training as a UX/UI designer at Coderhouse.

My work covered the entire research and design stage, including data collection to the creation and ideation of a usable prototype.

Duration: March - April, 2023 (11 weeks)

Tools and platforms: Figma, Notion, Miro, Optimal workshop

Buy furniture and decoration, of good quality and latest trends. Easily, quickly, and safely

In Argentina, people have great difficulty buying furniture from unrecognized brands and/or personal ventures, since these are only advertised through social networks.

Create an online store that includes and centralizes all brands of furniture and decoration businesses, to facilitate the search, choice and purchase of furniture.

A survey was conducted on Google Forms that obtained 30 responses. Here are the 3 key insights:

100% of users discover decoration products through social networks.

66% prefer digital stores compared to physical stores.

45% of users believe that the lack of detailed information is the main problem when buying online.

Interviews were conducted remotely with 6 target users, with the aim of delving into the motivations and pain points when purchasing products online.