"Code-crafted" to perfection

I was tasked by the Patrick Row Maison team to develop an e-commerce website. I was provided with the Adobe XD user interface design ( and several other documents. I translated the UI design into a pixel-perfect website with a lot of functionality and features.

As a category-leading brand, Patrick Row Maison has built a loyal customer base of sweet-smelling fragrance lovers all across the world. While positioning was strong and brand reputation unmatched, Patrick Row Maison had not yet begun to leverage online channels to build community, drive sales, and engage customers.

To get there, I was drafted to lead the end-to-end development of a new flagship e-commerce site that pivots the brand towards a direct-to-consumer model. I translated the UI design into a pixel-perfect website with a lot of functionality and features.

Launched on Woo Commerce and integrated with live chat functionality, multi-lingual plugin, multi-currency plugin, newsletter marketing, and CRM integration amongst many others. The Patrick Row Maison website was built to scale.

As a global brand, I developed the technical architecture to support multiple sites across a shared infrastructure, creating value in continuity and efficiency across the board. As a luxury lifestyle brand, quality is in every detail of the website lineup.

I brought the brand’s ethos of craft and innovation to life through a pixel-perfect implementation. I also ensured that the website was extremely responsive across board and speed optimised for all users.

The feedback from the client was 10/10 and she was beyond impressed with a job well done.