Oculus - Brand & Web Design

Oculus, a brand that provides high end lighting from average single families to 10 bed room mansions. What is special about oculus is their team of electricians and interior designers will come to your home and set up your lighting exactly where you want it, providing design and mechanical suggestions to personalize there customer experience.

Their main competitors is IKEA. We all know IKEA for being one of the top furniture and home accessory suppliers worldwide, which lead to an interesting problem... How can we create a brand that feel bigger? The answer to that question was allowing the products to speak for themselves while having an elegant customizable touch to back them up. The client wanted to keep things simple but add a hint of flavor so their target audience could feel the confidence, elegance, and personalized touch.

Goals/Requirements: • Simple yet Unique • Darking colors • elegant web design

Once diving into the research I realized how much potential this brand has, after all everyone loves to upgrade their house and making it feel more personalized and catered to them and their family. I kept the design simple but made sure that all elements within the website are noticeable and easy to read and understand.