A brand that speaks through imagery. A clear visual aesthetic voice is being heard…a voice that isn’t scared to define design principles and be heard through bold Helvetica. 

This project tested my typography and visual layout skills. The tough aspect of this project was allowing the brand to be simple yet bold and can be used in objective ways. Knowing the goals of the brand itself I knew this logo would fit there future needs when expanding into apparel, posters, and collaborations.

Goals/Requirements: • Bold • Imagery that shows direction • Bright and subtle colors