Goddess Parfumes allowed me to take my creativity to the max, not once did they hold my creative process. This was a very great thing for me because i like to see where my mind takes me while researching the brand, target audience, and competitors.

Goddess needed a brand identity that could be scalable as well as tell a clear visual story of who the brand is and what they're about. They wanted to combine luxury with LGBTQ, the struggle with this is that luxury brands have a different approach. Usually when thinking about the LGBTQ community i normally think a lot of bright and bold colors, i wasn't sure if combining luxury was a good idea. After doing research and sketching up some concepts, i realized that this could work.

Goals/Requirements: • Tell a visual story • Include colors from the transgender flag • Combine luxury with LGBTQ

I wanted to create the logo with a women as the front, i thought that this would be a clear way to show your target audience direction. I wanted to include all the transgender flag colors within the brand since they are pastel colors, they also all stand for feminine and trustworthy characteristics, tying the entire brand together. My reference for this project was the Starbucks logo since that is a clear view of the style i wanted to deliver.

This project has taught me a lot, between my creative process and how i deliver my thoughts and work, this was a client experinece i wont forget. I had an amazing time being able to go through my creative process with peace of mind that my client would be one-hundred percent open to it. I think this brand turned out amazing and i know that the client loved it.

Sean Powell Owner