Rays Product Design

Rays was founded on the belief that everyone deserves a healthy, personalized tanning experience. Through its innovative app, Rays removes the guesswork and risk from sun exposure, providing real-time data and intelligent guidance to maximize tanning efficacy while minimizing harmful UV exposure.

Develop a user-friendly mobile app (Rays) that empowers users to achieve their perfect tan. Rays leverages personalized data points to optimize the tanning experience, on the beach and beyond.

Design a streamlined UI with intuitive navigation and quick-access features, prioritizing a smooth user flow.

Implement a rapid signup and login process to minimize onboarding time and get users tanning faster.

Create a foundation that can evolve alongside user needs and accommodate future app features.

- Conducted in-person interviews and surveys to understand user priorities and success metrics in achieving their ideal tan

- Analyzed interview data to identify key data types, valuable integrations, essential user resources, and optimal menu design.

- Built a foundational design system that can grow with the user base and their projected needs.

- Created efficient journey maps and user flows to streamline in-app time and progress users efficiently.

- Implemented integrations to provide valuable resources that cater to users' daily tanning needs.

- Developed data visualization tools to deliver accurate and live data to users both while in app and out of app.

Through user research, we learned that achieving a safe and personalized tan often involves frustration. Users struggle to remember skin type, ideal tanning times, and preferred sunscreen and tanning oil combinations. Additionally, concerns about maximizing tanning time while minimizing sunburn can create anxiety.

Rays addresses these challenges by providing a personalized tanning companion. Users input their skin type, sunscreen and tanning oil preferences, and desired level of tan.

Offers Personalized Tanning Schedules: Based on location and UV index, Rays recommends optimal tanning durations to achieve the user's desired results.

Provides Sunscreen and Tanning Oil Recommendations: Rays integrates with leading sunscreen and tanning oil brands to suggest products that suit skin type and tanning goals.

Delivers Educational Content: The app offers educational content on safe tanning practices, skin cancer awareness, and after-sun care routines.