Elements - Brand Design

A brand of elegance looking to perceive their message visually. Dedicated to delivering customers with a personalized luxury experience, this candle company will take their mission and make the absolute most out of it through this branding.

Creating a luxury identity is never easy, you want to make sure you clearly state you are a higher class product with high class expectations. But in this case, I had to create more he luxury feel while including a playful aspect to tie the brand together.

Goals/Requirements: • Luxury & Playful • Custom Lettering • Minimalistic

I decided to take each step of the process with care since this product is a make or break without a solid identity. To create this playful act I decided to bring some components of the lettering out and create outlines visually making it memorable, durable, minimalistic, luxury, and playful. I wanted to also bring a more playful side when it comes to the packaging since that is one of the most seen things within the brand.