CxBerries is a self-initiated brand

CxBerries is a self-initiated brand concept for chocolate-covered dried berry snacks. I developed its visual identity, packaging direction, ecommerce mockups and campaign imagery, exploring how one playful idea could translate into a cohesive brand experience.

The concept brings together two contrasting sensations: the bright, fruity character of berries and the richness of chocolate. That contrast became the foundation for the entire visual direction.

I chose a vibrant palette of raspberry pink, strawberry red and blackberry purple, balanced with cocoa brown and cream. Each flavor has its own recognizable color while remaining part of the same family. A rounded, expressive wordmark and a chocolate-dipped berry symbol give the identity a friendly, distinctive personality.