THE GRID /branding/

The Grid is a nostalgic yet elevated brand universe crafted for a fictional tennis club where elegance meets irreverence. Set against the golden backdrop of 70s Euro-summer glam, the brand reimagines country club culture through a dreamy, pastel-tinted lens.

This project blends vintage sports visuals, fashion editorial energy, and a touch of playful snobbery — resulting in a brand that’s both tongue-in-cheek and beautifully refined. Think Wimbledon meets Wes Anderson at a hydrangea-soaked garden party.

Visual Identity The brand uses a refined lavender-centered palette with soft creams, periwinkle blues, and rich espresso browns, evoking both sophistication and femininity.

Serif and script typography mix old-money charm with casual flair, while grainy textures and flashburnt imagery nod to analog photography and sun-bleached courtside memories.