KAKTUS /branding/

I approached Kaktus with the idea of transforming it from a typical beverage brand into a dynamic, collectible experience. The concept of using each can as a letter from ‘KAKTUS’ isn’t just about aesthetics—it’s about creating a tangible connection between the product and the consumer. I wanted the design to spark curiosity, encourage social interaction, and even become a conversation starter. The collectible nature taps into people’s desire for completion and personal expression, while the bold, unconventional visuals reflect the brand’s spiky, unapologetic attitude. It’s not just branding; it’s designing a culture around the product.

instagram & TT: @blank_graphic

linkedin: Blanca Doba