Goli - TikTok UGC Video Campaign

Who I Worked With: Goli

Role: UGC Creator & TikTok Shop Affiliate Creator

Produced TikTok-native UGC videos focused on simplicity, relatability, and daily wellness routines. The content leaned into real-life scenarios where viewers typically struggle with traditional supplements and introduced Goli’s gummies as an easy alternative.

Each video was structured around:

Strong attention-grabbing hooks in the first 2–3 seconds

Problem/solution storytelling (taste, convenience, consistency)

Lifestyle integration (morning routines, on-the-go wellness)

Clean, aesthetic product visuals

Soft-selling approach aligned with TikTok Shop behavior

TikTok Shop UGC video content

Short-form vertical edits (9:16)

Hook-driven scripting and on-screen text

Lifestyle-based product integration

Multiple variations for testing engagement and conversion performance

Delivered native TikTok-style content aligned with wellness trends

Increased product relatability through real-life usage scenarios

Provided scalable ad-ready creatives for TikTok Shop campaigns

Strengthened product storytelling through trust-based UGC format

Multiple hooks enabled performance testing for retention and clicks

TikTok Shop affiliate marketing

Wellness and lifestyle UGC creation

Hook writing for retention

Product storytelling and soft-selling

Short-form video editing for conversion

Ad-ready creative production