South Tech - TikTok Shop UGC Videos
Cecelia Gutierrez
Who I Worked With: South Tech
Role: UGC Creator & TikTok Shop Affiliate Creator
Objective
Create scroll-stopping TikTok Shop content that:
Increased product interest
Improved watch time through strong hooks
Felt authentic and native to TikTok
Encouraged clicks and conversions
Content Strategy
Produced 6 short-form videos using:
UGC-style storytelling
Trend-based hooks
Lifestyle-focused product demos
“Cute but functional” positioning
Example Hooks
“This little phone purse understood the assignment”
“The only purse I’m carrying on my rare night out”
“Pool day ready with my Iphone Purse Case ”
“Why is no one talking about purse phone cases yet?”
Results
Increased product engagement through relatable UGC
Created reusable ad-style creatives for TikTok Shop
Delivered multiple hook variations to test performance and conversions
Skills Demonstrated
TikTok Shop affiliate content
UGC storytelling
Short-form video editing
Hook optimization
Product-focused conversion content
Beauty/lifestyle aesthetic branding
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Posted May 11, 2026
Created 6 TikTok Shop UGC videos for South Tech using viral hooks, product demos & lifestyle storytelling to boost engagement and sales.
