Multi-Beauty Brands - TikTok Shop UGC
Cecelia Gutierrez
Who I Worked With
Shark
Medicube
Putona
Role
UGC Creator & TikTok Shop Affiliate Creator
Created TikTok Shop UGC content for beauty and haircare brands focused on authentic routines, product demonstrations, and conversion-focused storytelling. Produced short-form videos using strong hooks, before-and-after visuals, GRWM-style content, and lifestyle integration to create native TikTok content designed for engagement and sales.
Objective
Develop scroll-stopping TikTok Shop content that increased product interest, trust, and conversions while positioning each product naturally within beauty and haircare routines.
Content Strategy
Produced a mix of beauty, skincare, and haircare content using:
Product testing and demonstrations
Before-and-after transformations
Lifestyle and self-care storytelling
Problem/solution hooks (frizz, skincare texture, styling ease, etc.)
Deliverables
TikTok Shop UGC beauty & haircare videos
Vertical 9:16 short-form edits
Hook scripting and caption overlays
Product demo + routine integration footage
Batch-created ad variations for testing
Organic and ad-ready creative assets
Results
Created highly engaging TikTok-native beauty content
Increased relatability through authentic routine-based storytelling
Delivered scalable UGC assets for paid ads and organic posting
Produced multiple hook and editing variations for performance testing
Highlighted product effectiveness through visual demonstrations and transformations
Like this project
Posted May 11, 2026
Developed TikTok Shop content for beauty brands, creating UGC videos focused on authentic routines and product demonstrations.
