Hanger Packaging | Hanger Box Packaging

This project features a clean and functional kraft box packaging design for Bluza, a USA-based brand that offers premium velvet hangers. The goal was to create a packaging solution that is eco-conscious, visually balanced, and retail-ready — while staying aligned with the minimalist aesthetic of modern home essentials.

Design a kraft box layout that complements the natural material

Reflect the product’s premium feel while maintaining simplicity

Ensure icon and typography balance without overpowering the box

Prepare print-ready dielines for manufacturer delivery

🔸 Challenge 1: Maintaining Visibility on Kraft Surface Printing on kraft material limits color vibrancy. To solve this, I used high-contrast black graphics and icons, ensuring that product information remains legible and sharp on a brown base.

🔸 Challenge 2: Fitting Key Information Without Clutter The client required multiple icons, product benefits, and branding without making the design feel busy. I achieved this by using consistent spacing, simplified icons, and modular layout blocks for a clean look.

🔸 Challenge 3: Visual Appeal for Online & Retail Display Since the product would be listed on e-commerce platforms and displayed in retail stores, the box needed to look polished from all angles. I created mockups and front-face balance that ensures the product stands out on both digital listings and physical shelves.

The client was highly satisfied with the final output and appreciated the packaging’s natural feel, structural clarity, and production-ready design. The dielines were immediately approved by their USA-based manufacturer with no revisions required.