Marijuana Rolling Paper Packaging Design Portfolio

This project highlights a range of custom marijuana rolling paper packaging designs created for a USA-based cannabis brand. The client aimed to launch a premium yet approachable product line targeting a modern, style-conscious audience. My goal was to create visually striking, brand-consistent designs that stand out on shelves and resonate with the target market.

The creative direction focused on blending artistic expression with clean layout, custom illustrations, and packaging that’s print-ready and retail-friendly. Each design in this portfolio was developed from scratch — from naming ideas to mockups and dielines.

Build a visually engaging packaging identity for rolling papers

Develop unique packaging styles across multiple SKUs

Ensure each design is production-ready and compliant with print standards

Align visuals with USA cannabis industry trends and consumer expectations

🔸 Challenge 1: Designing for a Highly Competitive Cannabis Market The rolling paper segment is saturated with bold, edgy designs. To stand out, I crafted distinct branding for each concept — ranging from flame-inspired themes (GRABBA) to playful cartoon-based packs (POTHEAD) and organic, earthy styles (EAST SMOKE). Each brand narrative was reflected in color, font, and iconography.

🔸 Challenge 2: Limited Print Area on Small Folding Boxes Rolling paper packaging has space constraints. I used clean layout techniques, minimal but impactful text, and careful alignment of logos, benefits, and barcodes to ensure readability without clutter.

🔸 Challenge 3: Ensuring Visual Consistency Across Multiple Designs Despite working on different sub-brands, I had to maintain a unified premium tone. This was solved by applying a cohesive design system — similar margins, font hierarchies, and brand voice — that allowed diversity without disconnect.

5+ Packaging Designs with Front, Back & Side Panels

Custom Typography, Icons & Mascots

Fold-Ready Dielines with Bleed & Safety Zones

High-Quality Mockups for Marketing & Manufacturer Use

The USA-based client appreciated the creative diversity, strategic layout thinking, and how each design captured a specific segment of their audience — from casual smokers to premium connoisseurs. They also noted smoother coordination with their manufacturer due to clean dielines and ready-to-print files.