SieCommerce by Siemens Financial Services

Here’s your SieCommerce - Leasing/Financing Checkout Solution (B2B) case study:

Client: Siemens Financial Services Industry: B2B E-commerce, Financial Services Role: Lead UX & Product Designer

Siemens Financial Services needed a seamless leasing and financing checkout solution for B2B customers in the Nordic region. The goal was to integrate a checkout widget that would provide live leasing quotes, simplifying the financing process for businesses and driving additional revenue.

B2B customers faced complexities in acquiring leasing options at checkout.

The existing financing solutions lacked a smooth user experience.

Compliance, legal, and regulatory requirements varied across regions.

A seamless integration with existing e-commerce platforms was necessary.

Market & Competitor Analysis: Conducted an in-depth study of the Nordic B2B e-commerce market to identify key pain points.

Customer Research & Journey Mapping: Analyzed user behaviors, mapped customer journeys, and identified bottlenecks in existing leasing processes.

UX Design & Prototyping: Designed intuitive wireframes, interactive prototypes, and a comprehensive design system.

Process Flow Optimization: Created seamless workflows to integrate leasing options into the checkout process.

Legal & Compliance Research: Ensured the solution adhered to regional regulations, collaborating with legal and compliance teams.

Stakeholder Collaboration: Worked closely with Siemens’ product and development teams, ensuring smooth implementation.

✅ 25% increase in additional revenue from leasing options. ✅ Opened new sales channels for Siemens Financial Services. ✅ Streamlined checkout experience, reducing friction in the leasing process. ✅ Enhanced customer adoption, leading to higher conversions for B2B merchants.

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