Crumbs Brewing - Brand Identity

In the realm of creative exploration, I created a brand identity for Crumbs Brewing as a passion project.

Bridging Vision and Design: The Project Brief

Crumbs Brewing sought a vibrant brand identity and packaging design that would elevate their shelf presence and amplify their brand impact across both print and digital realms. The challenge was set against the backdrop of a saturated craft beer market, demanding an identity that would withstand the test of time and rise above the cacophony. A unique touch emerged from their brewing process involving bread, and the client was eager to weave this narrative into their logo mark.

A Balance of Distinctiveness and Minimalism

Aiming for lasting impact, the design marries minimalism with distinction, resonating with young professionals who value both good food and exceptional beer. With over 65% of sales from supermarkets, the design prioritizes shelf presence through color and legibility.

The full scope of this journey is unveiled on my

Behance