Zuno Fruit Teas - Brand Identity

In the realm of creative expression, I'm excited to present my latest endeavor - a brand identity for the captivating world of Zuno Fruit Teas. Embracing a contemporary and lively brand voice. Rooted in the essence of natural ingredients, the brand endeavors to introduce the youthful crowd to the delightful realm of fruit teas.

Zuno Fruit Teas radiate a sense of fun and playfulness. By infusing a dash of creativity, my goal was to render fruit tea drinking a chic and trendy experience for all. Zuno's brand voice is approachable, affable, and relatable, forging a connection with customers on an individual level.

I meticulously designed logos that epitomize the Zuno vibe. A carefully curated color palette weaves throughout the brand, resonating with the vibrancy of fruit and life itself. The packaging exudes a charm that invites the potential of a refreshing experience, while merch echoes the brand's vivacity. The social media direction underscores the brand's aura, ensuring it resonates with its target audience across digital platforms.

To view the full extent of Zuno Fruit Teas' brand identity, I invite you to explore the project in its entirety on my Behance page.