Casper Labs was established by the founders of the Casper protocol in 2018 to provide businesses and governmental organizations building on the Casper Blockchain with bespoke software, dedicated services, and support.

• Users: Identified user types—devs, investors, and businesses.

• Competition: Analyzed rivals' sites for trends and improvements.

• User feedback: Conducted surveys and interviews for insights.

• Information Structure: Revamped navigation for easy access to sections (Products, Solutions, Developers, Resources).

• Prototyping: Created wireframes and prototypes for key pages.

• Visual Design: Gave the site a modern, cohesive look with a clear color palette and typography.

• Responsive: Ensured mobile and tablet-friendly design.

• Simplified Navigation: Easy menu structure for quick information access.

• Product Showcase: Interactive demos and clear product descriptions.

• Developer Resources: Comprehensive docs, tutorials, and tools.

• Case Studies: Highlighted successful implementations for credibility.

• Newsletter Signup: Encouraged user engagement and updates.

Positive user feedback, lower bounce rates, and improved engagement.