Casper Labs Website Redesign
Samuel Iweibo
Redesigning and rebuilding a fully-customizable website for the world’s leading Enterprise Blockchain
OVERVIEW
Casper Labs was established by the founders of the Casper protocol in 2018 to provide businesses and governmental organizations building on the Casper Blockchain with bespoke software, dedicated services, and support.
RESEARCH
• Users: Identified user types: devs, investors, and businesses.
• Competition: Analyzed rivals' sites for trends and improvements.
• User feedback: Conducted surveys and interviews for insights.
DESIGN STRATEGY
• Information Structure: Revamped navigation for easy access to sections (Products, Solutions, Developers, Resources).
• Prototyping: Created wireframes and prototypes for key pages.
• Visual Design: Gave the site a modern, cohesive look with a clear color palette and typography.
• Responsive: Ensured mobile and tablet-friendly design.
KEY FEATURES
• Simplified Navigation: Easy menu structure for quick information access.
• Product Showcase: Interactive demos and clear product descriptions.
• Developer Resources: Comprehensive docs, tutorials, and tools.
• Case Studies: Highlighted successful implementations for credibility.
• Newsletter Signup: Encouraged user engagement and updates.
RESULTS
Positive user feedback, lower bounce rates, and improved engagement.
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Posted Feb 6, 2025
The Casper Blockchain is a revolution in both blockchain technology and applicability. As the only Layer-1 blockchain built specifically for enterprise adoption
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Clients
Casper Labs
Scalio
