Coined “Local Public", I collaborated with a small team to drive design efforts for a multi-platform (mobile, CTV, web) content management and delivery system for 300+ PBS stations across the country.

Web / iOS / Android / Roku / FireTV / Apple TV / Tizen

Creative Direction & Strategy / Brand & Visual Design / UX/UI Design

Mobile app design centered on delivering a locally branded experience for PBS stations and enabling subscription support. We developed a system emphasizing station branding, content visibility, and intuitive pathways for subscription upgrades and local station contributions.

Redesigned the website to unify editorial, local news, podcasts, events, programs and PBS content with the new platform, empowering local teams to manage all content from a central location.

Developing OTT apps with station branding, we prioritized a clear user experience for subscriptions and media delivery, integrating with PBS's existing infrastructure and adhering to the unique guidelines of each connected TV platform.