Kicking things off in late 2024, Aperur founders came to me with a rough pitch deck. We collaborated to carve out a story wrapped in a deck then moved on to a simple website. If anyone could use a blueprint on how to get a startup off the ground, it would be Apertur’s.

Creative Direction & Strategy / Brand & Visual Design / Web UX/UI Design

By taking an eight second video of a patients’ eye via a mobile phone, PupilScreen can diagnose brain conditions such as stroke, Alzheimer’s, concussions and more.

I worked with the Apertur founders to quickly shape and carve out a look and feel wrapped around telling Pupilscreen’s core business story: problem, solution, market, model, and team—all vital for attracting investors, communicating your vision, and securing funding to fuel a startup's growth and success.