Sheepyhead Brand Identity and Packaging Design Concept

Sheepyhead is an all-ages sleep care brand dedicated to turning bedtime frustrations into effortless rest. Melding the gentle power of nature with modern wellness, the brand specializes in meticulously crafted, plant-based sleep and pillow mists designed for everyone. From restless toddlers to stressed-out adults.

Sheepyhead is built on the belief that a good night's sleep shouldn't require harsh chemicals, synthetic sedatives, or over-the-counter habit-forming pills. Their mission is to formulate 100% natural ingredient-based sprays that physically and sensory-signal the brain to wind down. The visuals embody a relaxing and dreamy feel. A cool nighttime color palette and a sheep mascot and motifs tie the concept together.

Counting sheep is a sleep technique that helps an overactive mind. Sheepyhead plays on this time old trope to launch a much more effective alternative. A few simple spritzes bypass the stressful effort of trying to sleep, instantly soothing the nervous system so your body naturally takes the hint. The packaging conveys a dreamy aesthetic, blending a slightly playful approach with an elevated edge. Keeping the key info in a simple and concise layout.