Let's Play Brand Identity Design
Clare Robert
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Posted May 5, 2025
Designed a brand identity package for a sports club, focusing on Pickleball.
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Client: Let's Play
Project: A complete brand identity design package with all the essentials, for a sports club primarily associated with Pickleball.
Goal: To create an attractive brand identity with a minimalist approach. A playful yet simple font was selected combined with illustrations of a pickleball paddle and ball.
The logo was designed as per the client's vision, along with a font kit, colour palette and brand add ons.
Primary Logo and Alternate Primary Logo
Alternate Logos
Pantone Version Logo and Clear space
Secondary Logo and Submark
Colour palette that represents an 'outdoorsy' feel
Font Kit comprised of simple, playful fonts
Brand Add Ons include a custom T-Shirt
Layout for a Pop Up A Frame Banner incorporating various pickleball related slogans
Layout for Pop Up A Frame Banner
Brand Add Ons: Pop Up A Frame Banner
