Trudy's Brand Identity Design

Client: Trudy's Bake and Flake

Project: A complete brand identity design package with all the essentials for a small at home dessert business.

Goal: To create an attractive brand identity design that reflects the personality of the business owner. As well as, to highlight the variety of mouth watering desserts they're promoting.

The logo was designed as per the client's vision, incorporating dessert/baking elements to the logo and a colour palette with a complementary colour scheme.

The secondary logo and submark were designed accordingly for various uses as needed

Brand add ons include, a business card design with a simple and fun approach. "Thank you" stickers for client's product packaging. And a visual suite of illustrations and pattern to be incorporated into their packaging design. These illustrations serve also as multipurpose visual assets for any other digital or print collaterals.