Trudy's Brand Identity Design
Clare Robert
Client: Trudy's Bake and Flake
Project: A complete brand identity design package with all the essentials for a small at home dessert business.
Goal: To create an attractive brand identity design that reflects the personality of the business owner. As well as, to highlight the variety of mouth watering desserts they're promoting.
The logo was designed as per the client's vision, incorporating dessert/baking elements to the logo and a colour palette with a complementary colour scheme.
Pantone Version Logo and Clear Space
Secondary Logo and Submark
Colour palette features a deep blue tone as per the client's request, paired with complementary yellow and pink tones
Font Kit includes an artistic font that mimics a cake piping effect
Brand Add Ons: Thank You Stickers
Brand Add Ons: Business Card
Illustration and Pattern Suite
A selection of label designs for Trudy's dessert packaging. The labels are colour coded for each category of treats
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Posted Oct 29, 2024
Designed a brand identity for a small at-home dessert business
