Metavisio's New Visual Identity

Metavisio's New Visual Identity

As an industry leader in the traditional computing landscape, the French brand Metavisio is taking bold steps by venturing into the decentralized Web3 market. To ensure the brand remains relevant and impactful, our team revamped their visual identity while preserving the existing logo to maintain brand equity.

  

Metavisio, a classic French computer brand under Thomson, has recently ventured into the Web3 market. The challenge was clear yet ambitious: to refresh the visual identity of a brand with over 50 years of heritage, making it compelling and relevant for a new generation of tech-savvy users.​​​​​​​

   

Our solution was clear and focused: we revitalized Metavisio’s visual identity to align seamlessly with Web3 aesthetics, incorporating a sleek, dark theme complemented by semi-futuristic design elements. Additionally, we updated their brand guidelines to ensure visual consistency and coherence across all platforms, and redesigned their landing page to optimize user experience and clearly communicate their innovative vision.

The refreshed visual identity yielded immediate positive results, significantly elevating Metavisio's brand perception within the Web3 community. Engagement metrics improved notably, driven by a stronger visual resonance with tech-savvy audiences and clearer alignment with industry standards. The modernized branding fostered greater brand recall and differentiation in a competitive marketplace, positioning Metavisio as an innovative and forward-thinking player. Overall, the strategic rebrand not only revitalized the company's image but also laid a solid foundation for sustained growth and deeper customer connection in the rapidly evolving digital landscape.