Dubai Financial Services Authority Annual Report
Arnold De Guzman
Our starting point for all design work is research and understanding the clients objectives. A fresher colour palette and look and feel allowed the brand to thrive without loosing the overarching foundations of the brand.
Key to the success of the updated brand guidelines was creating flexible assets that allowed the collateral consistent and malleable at the same time.
Rules were put into place to allow more consistency in the collateral and produce the different levels of visual communication. All top level collateral work with the primary colour palette where others use the secondary palette.
Quarterly bulletins utilise the secondary colour palette with more contemporary images allowing better visual interest.
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Posted Jun 13, 2026
The DFSA is the independent regulator of financial services conducted in or from the DIFC, a purpose-built financial free zone in Dubai, UAE. I was tasked to create an update to the brand guidelines to make them more flexible and keep up with the changing digital landscape. In addition, I have created several pieces of key collateral following these guidelines including their annual reports, sustainability reports and several quarterly bulletins.
