Sumeru Inc: Website Redesign for a Digital Marketing Agency

Sumeru Inc is a consulting and technology services firm with a focus on a variety of areas including digital marketing, data science, cloud security, and Salesforce consulting.

Their goal is to help clients unlock growth through innovative digital strategies and solutions, often providing tailored services such as experience-led website and app development, as well as advanced data visualization and cybersecurity solutions​.

Sumeru Inc. needed a digital presence that helped them connect with their prospects. It had to look professional, tech oriented with a little pinch of fun.

One of the main issues was that although the client had some assets from their brand (logo, primary, and fonts), they didn’t have a brand guidelines or any kind of guide of how to use these visual elements. They wanted something “new and fresh” for their digital presence. This meant I had to explore and design innovative ways to visually represent their brand online.

Drawing from my past experience working for brands with no clear visual identity, I started with what I had in hand: Logo, colors and fonts. With these I created a style guide with a clear font hierarchy, color variations (tints and shades), and essential UI components like buttons, text fields, and icons. Once the foundational brand elements were in place, I moved on to designing layouts and dynamic elements that added depth throughout the website. Each iteration helped me understand the client's preference which lead me to realign the visual elements for a successful formula.

With each design iteration, the client became increasingly satisfied, recognizing how innovative and professional their brand appeared compared to the previous version. They loved the new style so much that we kept working together in new projects and materials for the brand.