Karine Kazarian is a boutique luxury skincare and wellness brand that offers personalized skincare solutions, focusing on treatments and products that combine science and high-quality natural ingredients. The business specializes in a holistic approach to beauty, providing custom facials, skin therapies, and premium skincare products tailored to clients seeking transformative and restorative skin care.

The client needed a digital presence that would match their brand's values, services and look. It needed to transmit luxury, sophistication and trust while at the same time being simple, accesible and user-friendly.

This was probably on of those projects that didn't have so much complexity behind. It was a pretty straightforward, the copywriters and the strategic team already had the copy and the website structure in place, so my main job was to "embellish" the project.

I was able to maintain the brand visual style through some browser tools that helped me get their fonts name and main brands colors.

Revisions were minimal, and mostly focused on content and copy, the client approved the final draft in less than two weeks since the project started.

The brand’s ethos revolves around enhancing natural beauty through curated skincare experiences that are luxurious, effective, and grounded in well-researched skincare science.