Patagonia: Concept Web Design

Cerveza Patagonia is an Argentine craft beer brand based in Bariloche, inspired by the stunning landscapes of Patagonia. The brand is known for its commitment to brewing with high-quality, local ingredients, which reflects the region's natural beauty.

Their beers are crafted to accompany various meals, from grilled meats and fish to desserts, offering unique flavors like citrusy hops and smoky notes. Cerveza Patagonia's product range includes popular styles like IPA, Porter, and Golden Ale, among others, and the brand places a strong emphasis on sustainability and the local sourcing of ingredients

Although I am a great fan of Patagonia's main product, I thought that their current site didn't make them justice. It has a lot of structure problems, blank spaces that don't fit a purpose, and overall it doesn't invite the user to read or experience.

The main challenge for this project was to get the brand assets to start working on an idea.

With a few searches and clicks here and there, I was able to fin a fine collection of Patagonia's brand colors, typography and some illustrations that were used for their products.

With these resources I started playing and having fun with the designs until I was happy with the results.