Shopify Store Creation – Removely
Marcel Habermehl
Shopify Store Creation – Removely
Client: removely.de
Situation
Removely is a high-end beauty brand specializing in modern, effective, and pain-free IPL hair removal. They needed a Shopify store that would elevate their brand image, resonate with their audience, and drive high conversions. The main challenges were:
No existing online presence – Needed a Shopify store built from scratch
High-end positioning – Required a design that reflects premium quality & trust
Conversion-focused layout – Optimized for high engagement and sales
Strong branding – Needed a unique, visually appealing style tailored to the beauty industry
Concept
To create a luxury e-commerce experience, I designed a stunning, user-friendly Shopify store optimized for conversions. The store features:
✅ Elegant, high-end design aligned with premium beauty aesthetics
✅ Custom homepage & product page layouts to showcase IPL technology benefits
✅ Conversion-optimized structure with clear CTAs & persuasive messaging
✅ Mobile-first experience for seamless browsing & checkout
✅ Trust-building elements such as reviews, FAQs, and security assurances
Results
🚀 3.8% conversion rate (CR) within the first months of launch
📈 $170+ average order value (AOV) driven by strategic upsells
🔻 Bounce rate under 20%, ensuring strong engagement
🎯 Consistent monthly sales growth, establishing brand presence
📱 Over 75% of traffic from mobile, with an optimized experience
Final Result: A Stunning, High-Performance Shopify Store
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Posted Mar 18, 2025
Built a high-end Shopify store for a premium beauty brand, achieving a 3.8% CR, $170+ AOV, and strong engagement with an elegant, conversion-focused design.
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Timeline
Jan 1, 2025 - Feb 28, 2025
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