A/B Testing & Conversion Rate Optimization – Netwerkkabel
Marcel Habermehl
A/B Testing & Conversion Rate Optimization – Netwerkkabel
Client: netwerkkabel.eu
Situation
Netwerkkabel is an online store specializing in network cables, tools, and accessories. While the store had steady traffic, the challenge was maximizing revenue per visitor (RPV), conversion rate (CR), and average order value (AOV). Key friction points included:
Product page design – Unclear information and CTA placement
Cart & checkout experience – Drop-offs before completing purchases
Payment methods – Testing different options for higher conversion
Thank You page – Potential upsell opportunities left untapped
Concept
I conducted A/B testing on multiple key pages to improve user experience and boost conversions. The testing strategy included:
✅ Product page optimization – Adjusting CTA placement, trust signals, and descriptions
✅ Cart & checkout improvements – Testing streamlined checkout flows to reduce abandonment
✅ Payment method variations – Identifying the most effective options for higher completion rates
✅ Thank You page upsells – Adding strategic recommendations to increase AOV
Results
🚀 +27% increase in conversion rate (CR) with an optimized checkout flow
📈 +18% higher average order value (AOV) from strategic upsells
💰 +22% revenue per visitor (RPV) through page refinements
🔻 -15% cart abandonment rate after streamlining checkout steps
🎯 Stronger trust & engagement, leading to long-term customer growth
Final Outcome: A Data-Driven Store Optimization for Higher Conversions
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Posted Mar 18, 2025
A/B tested product, cart & checkout pages, boosting CR by 27%, AOV by 18%, and RPV by 22%, optimizing UX for a smoother, high-converting shopping experience.
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Timeline
Oct 1, 2024 - Ongoing
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