iStone, a company specializing in the import and supply of marble, granite, and natural stone, wanted a website that would reflect the excellence of its materials, showcase its quality craftsmanship and design, and serve both as a showcase for exclusive materials and as a B2B tool for industry professionals (processing companies). The site needed to be elegant, evocative, and allow seamless navigation between its material collection, artistic projects, and online warehouse.

Communicate the elegance, exclusivity, and artisanal nature of the materials without weighing down the site.

Balance the visual component (photos, materials, textures) with clear information for professional users.

Extensive materials catalog → navigation had to be intuitive.

Need for responsive design/optimized images to maintain mobile performance.

Differentiate B2B sections (online warehouse, slabs, professional use) from branding/emotional sections (art, extraordinary, materials collection).