This project aims to provide users with a tool that helps them make more informed purchases, remember and make better use of the clothes they already own, and thus reduce the environmental and social impact of clothing production. From brand identity development to interface development, every choice reflects Be aWear's sustainability values.

When we're in a store or browsing an e-commerce site, we often forget what's in our closet and end up buying very similar items that we probably don't need. The primary goal is to raise awareness and educate users about making sustainable choices, reducing the environmental and social impact of clothing production.

Specific functions were created to achieve the stated objective. All functions were developed taking into account both user needs and Be aWear's success metrics.

Cataloguing clothing items in users' closet

Educating users about the sustainability of clothing and brands

Offering personalized outfit suggestions for special occasions or weather conditions

Creating a gamification system to encourage sustainable choices