The iStone Art website was designed to express the company's philosophy regarding the relationship between art, material, and identity. The web project aimed to showcase the world of iStone Arte as a space where art meets stone, promoting collaborations with artists and showcasing artistic projects using natural materials. The goal was to convey emotion, authenticity, and connection with the public in a modern, visual, and intuitive way.

Make it clear from the first glance that the site is not a simple product catalog, but a space for artistic and cultural narration.

Present complex artistic projects with visually striking images, while keeping the site light and pleasant.

Facilitate understanding of the artistic offering and collaborations with partners.

Analysis of existing content and narrative objectives: understanding the artistic vision and target audience.

Information architecture: Designing main pages and user journeys.

Visual design: use of evocative imagery, clean layouts, and typography that enhances the designs and the emotional message.

Implementation in Framer: building a fluid, responsive site with light transitions and optimized performance.