Kleo Brand & Web Design

🔧 Scope of Work

This project involved the complete branding and visual identity design for Kleo, a biotechnology-driven haircare brand. The scope included:

Brand strategy and moodboard

Logo and logotype design

Typography and color system

Packaging and label design (Hair Revive Spray & Eyebrow Serum)

Business card and stationery design

Lifestyle art direction for campaign visuals

Custom mockups (website, print, packaging)

Responsive landing page design (desktop & mobile)

Brand guideline documentation

🌀 Design Process

1. Research & Discovery We explored Kleo’s scientific foundation, focusing on Kombucha-based formulations and symbiotic living organisms. This inspired a visual language that merges nature and biotechnology.

2. Moodboarding & Concept Development A moodboard was curated to reflect a clean, botanical, and editorial look — emphasizing softness, health, and authenticity.

3. Brand Mark & Identity System At the core of the identity is a custom brand mark derived from the letter "K", subtly fused with the form of a botanical leaf. This integration symbolizes both Kleo's name and its botanical-scientific roots. Rather than using an elaborate logotype, the brand mark leads the identity, supported by elegant serif and minimal sans-serif typography for system consistency.

4. Packaging & Mockups Packaging visuals emphasize a premium and organic feel, using soft tones, spacious layouts, and real-life inspired renders that connect emotionally with the user.

5. Web Design A fully customized landing page built in Framer blends motion design and minimal UI with lifestyle imagery, translating the brand's story into digital interaction.

6. Brand Guidelines A comprehensive guide defines how to apply the visual identity across platforms — including logo clear space, typography use, and brand applications — ensuring long-term coherence.